About Us

At Pronghorn Threads, our story starts with pain and perseverance. Twice sidelined by ruptured ACLs, running wasn’t just a way to recover physically; it became the thread that stitched a fractured world back together. When mental health felt like slipping terrain, movement one step after another was the lifeline. Running wasn’t just therapy. It was salvation.

That raw need to endure is exactly why we chose the pronghorn as our spirit animal. Fast, focused, and built for long-distance survival, the pronghorn doesn’t just sprint it lasts. Capable of maintaining speeds up to 55 km/h over miles of terrain, it’s a living emblem of resilience. That’s the heartbeat behind Pronghorn Threads: gear that helps you go the distance, whatever your terrain.

After countless hours pounding pavement, blazing trails, and enduring recovery, we realised something was missing – not just physically, but in the marketplace. Good gear was either high-performance or stylish, rarely both. We were fed up with flimsy fabrics, uninspired designs, and gear that gave out long before we did. So, we decided to build apparel that held up to our standards: gear that feels good, looks sharp, and lasts longer than your motivation dips.

Pronghorn Threads is built for those who push limits physically, mentally, and emotionally. We don’t just make clothes; we craft tools of endurance. Just like the pronghorn antelope, our gear is made to go the distance. Where others fade, the pronghorn persists. It’s not just speed it’s stamina. We channel that same spirit into every stitch: dependable, durable, and built for the long haul. This brand was forged during dark days when running became a way to heal the mind and reclaim purpose. That depth is woven into our designs because true strength isn’t just in performance, it’s in the comeback. We champion mental health not just in principle, but through product.

Shopping at Pronghorn Threads should feel like stepping into your own lane where resilience isn’t just respected, it’s the aesthetic. We’re not loud. We’re confident. We’re the kind of quiet intensity that shows up early, runs far, and handles the terrain, no matter how rough. We’re here for the come-backers, the grinders, the ones who keep showing up. Our personality is built on the same principles as the pronghorn itself: fast, focused, and fiercely efficient. Whether you're pushing through the last stretch or gearing up for your first run in months, we meet you with gear and energy that says: You’ve got this. Keep going.

If Pronghorn Threads were a person, they’d care deeply about movement, mental health, and integrity. They wouldn’t just run for medals they’d run for clarity, for healing, and for the reminder that strength grows in silence.

This brand was born from the trenches of personal recovery and mental battles, and its values reflect the grit it took to get here:

Endurance Over Ego: We value lasting effort over fleeting attention. Like the pronghorn, we prioritise stamina, consistency, and the kind of strength that doesn’t need applause.

Mental Health is Physical Health: Our founder ran to reclaim mental balance after multiple ACL injuries. We stand for movement as therapy for anyone fighting unseen battles. It’s not just athleticism it’s emotional resilience.

Function Meets Form: We believe gear should work as hard as you do, without sacrificing style. No compromises. Our designs prove that utility can look refined, and fashion can feel empowering.

Built for the Real World: We’re not about lab-tested perfection we’re about field-tested authenticity. Our gear is made for trails, city streets, recovery runs, and comeback seasons.

Sustainability & Integrity: We strive to make responsible choices in sourcing and design. Because gear that lasts longer means less waste and more loyalty to the planet and our people.